E-Commerce Platform Redesign
How we helped FashionHub increase conversions by 156% through a complete UX overhaul and modern design system.
The Challenge
FashionHub, a growing e-commerce fashion retailer, was struggling with high cart abandonment rates and poor mobile conversion. Their existing platform felt outdated and failed to communicate their premium brand positioning.
They needed a complete redesign that would modernize their digital presence, improve user experience, and ultimately drive more sales across all devices.
FashionHub
E-Commerce
12 Weeks
UX, Design, Dev
Our Process
A strategic approach to solving complex problems.
1. Research & Discovery
We began with extensive user research, analyzing customer behavior data, conducting interviews, and performing competitive analysis to understand the market landscape.
- Customer journey mapping
- Heatmap and analytics review
- Stakeholder interviews
- Competitive benchmarking
2. Design & Prototyping
Based on our findings, we created a comprehensive design system and interactive prototypes that addressed key pain points and aligned with business goals.
- Wireframing key flows
- Visual design system
- Interactive prototypes
- User testing sessions
3. Development & Launch
Our development team brought the designs to life using modern technologies, ensuring optimal performance and a seamless shopping experience.
- Frontend development
- Platform integration
- Performance optimization
- A/B testing setup
The Results
Measurable impact that exceeded expectations.
Aurora X completely transformed our e-commerce experience. The results speak for themselves – our conversion rates have more than doubled and customer feedback has been overwhelmingly positive.
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